We are proud to announce the Newest innovation in gel . The All New Gel Hyrdaluxe Pillow case. Perfection with a layer of paradise. Cooling. Restful. Rejuvenating. This advanced gel technology stays cool to the touch as it gently cradles your unique body shape to aid in total muscle relaxation. A revolution in cool, our Hydroluxe Gel sleeps cooler- and stays cooler longer, leaving you feeling( and Looking) like a million bucks. Good Morning!! If you sleep hot this is the way to go. Make any pillow a cool sleeping Gel pillow.